Supporting salespersons’ CRM efforts through location-based mobile support systems
نویسندگان
چکیده
منابع مشابه
Supporting Salespersons CRM Efforts through Location Based Mobile Support Systems
The paper aims at assessing how can location based mobile support systems support salespersons ́CRM efforts when they are operating within a highly mobile work environment. The paper is structured as follows. In the first section the paper conceptualises key properties of location based mobile support systems. It then introduces the dual role of salespeople in CRM through a brief literature rev...
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ژورنال
عنوان ژورنال: Journal of Systems Science and Systems Engineering
سال: 2005
ISSN: 1004-3756,1861-9576
DOI: 10.1007/s11518-006-0184-9